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Wells Fargo & Co. uses catchy slogans and a new graphic identity to tout services such as supermarket branches in a new outdoor campaign from DDB.
The Los Angeles agency has also broken a pair of TV spots in the Albuquerque, N.M., market that herald the changeover of former Norwest Banks to the Wells Fargo name. That campaign will move into additional changeover markets in coming months, said DDB managing director and chief creative officer Rick Carpenter.
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