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NEW YORK JC Penney will launch its spring ad campaign during the Feb. 27 broadcast of the Academy Awards with the tagline, “For all the sides of you.”
Omnicom Group’s DDB Chicago is the retailer’s lead agency.
Six television spots incorporate a special-effects twist on the company’s box logo and “It’s all inside” theme to illustrate how JC Penney apparel provides the perfect style for the many roles women play in their daily lives. Spending was not disclosed
Three of the spots highlight the merchant’s exclusive relationships with celebrity designers, including Michele Bohbot, Chris Madden and the newest, Nicole Miller.
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