DDB Searches for Ferguson Successor

DALLAS DDB U.S. chief creative officer Bob Scarpelli has had little luck in filling the top creative position for McDonald’s.

After putting four different creatives in the job over five years, Scarpelli starts another search following the resignation of Jim Ferguson to become chairman and chief creative officer of Interpublic Group’s Temerlin McClain in Irving, Texas.

Since the Chicago shop took the lead role on McDonald’s in 1997, there have been four different creative leaders on the account, with Ferguson being the first and most recent.

The native Texan’s most recent stint began in March as the agency prepared for a global agency shootout to come up with a fresh strategy for the fast feeder. He leaves taking credit for spots backing the launch of McGriddles breakfast sandwich, and remains at work until October on spots for the U.S. launch of the “I’m lovin’ it” campaign, based on a strategy developed by Omnicom-owned DDB affiliate Heye & Partners in Germany.

Ferguson, 50, said he wanted to return to Texas to spend more time with his teenaged daughters. A divorced father of two, he’s been a commuter dad since leaving DDB Dallas in 1999 for five years as the top creative in Young & Rubicam’s New York office.