DDB Pushes Morning-After Pill

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A distributor of morning-after birth control has a special Valentine’s Day message for women: There is a Plan B for those who have unprotected sex.

A national print campaign from the Women’s Capital Corp. launches in 30 college newspapers Feb. 14. The ads, which seem likely to stir controversy, are slated to run through the end of the school year.

WCC, based in Washington, D.C., is the U.S. and Canadian distributor of Plan B, a brand of emergency contraception, commonly known as the “morning-after pill.”



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