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NEW YORK The Berlin office of DDB is developing a new global campaign for Bridgestone that will break next month in the U.S., Europe, China and Japan, according to the Omnicom Group agency.
The effort will consist primarily of TV spots and print ads.
The assignment is new and went to DDB after a review that also included Dentsu, Hakuhodo and The Richards Group, said a source. All four shops work for Bridgestone in different regions of the world.
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