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CHICAGO OfficeMax takes its popular “Rubberband Man” character to the playgrounds in a new back-to-school campaign from DDB here.
Teaser ads break Thursday on late-night talk shows. A 60-second spot shows the character wheeling a souped-up office supplies cart to various summer venues (beach, ballpark, lake), replacing items such as towels with school supplies like backpacks.
Similar to the commercial that introduced the eccentric character distributing supplies in an office last December, the spot is set to the hit, “Rubberband Man,” by the Spinners.
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