DDB New York Wins Svedka Vodka Account

NEW YORK — Omnicom Group’s DDB New York has been awarded the Svedka Vodka business, which sources said was worth just under $5 million.

Svedka, produced in Sweden and owned by New York-based Spirits Marque One, has hired DDB to create the vodka’s first national ad campaign, which is expected to break this fall, said a representative for DDB. The agency is also offering Svedka brand research, creative development and media placement.