Overall Billings Growth: Up 14.4% to $213.1 million B+.
Clients Lost: $9.6 million from accounts including Builder’s Emporium and China Airlines C-.
New Clients: $10 million including assignments from Universal Studios C.
Growth From Current Clients: Added about $17 million, mostly from MCA B+.
Creativity: The Bugle Boy sequel was strong, but DDB didn’t have much else to inspire it creatively in 1992 B.
Management Saavy: A year ago the shop looked like it would set the ad community on fire. But 1992 turned into a simmer C.
Teacher’s Comments: Maybe DDB needed a hiatus after 1991.
Overall Grade: C+.
Copyright Adweek L.P. (1993)
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