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-DDB Needham/N.Y. is expected to emerge from its four-month long moratorium on new business with two creative assignments: one from Chanel and likely a large food account from Pepsi Foods International.
Chanel, which uses DDB for media buying, should provide a creative showcase for DDB, which will handle a skincare line previously inhouse.
However, the PFI assignment for a large Mexican snack food company called Sabritas, will give it a much-needed revenue boost.
“We are in the process of reviewing our agency lineup and are talking with DDB,” said Pedro Padierna, vp-marketing at Sabritas.
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