Berry-Brown’s Lane Fills McDonald’s Role
DALLAS–Greg Lane is joining DDB Needham Chicago in the newly created post of executive producer for the shop’s $600 million McDonald’s account.
Previously executive creative director at Berry-Brown in Dallas, Lane arrives with experience as that shop’s top producer for clients such as Quaker Oats Rice Cakes, Daisy Brand Sour Cream and Hunt-Wesson’s Manwich Sauce.
Lane originally came to Berry-Brown in September 1996 as executive producer, but from the start was the No. 2 creative resource under president Jim Hradecky. He later inherited the executive director title from Hradecky, who took on a greater management role.
“He is a terrific individual with a lot of creative ideas and enthusiasm,” Hradecky said of Lane. “It’s a tremendous opportunity for him.”
Lane was recruited by Needham executive vice president and executive production director Grant Hill. A former DDB Needham Dallas staffer, Lane said the job offer was “extremely flattering. I’m still pinching myself about it, to have Grant say, ‘You’re the guy.’ It’s a huge vote of confidence.”
A Needham representative said the shop has been looking for an executive producer since it regained lead agency status–handling adult marketing–on McDonald’s in 1997.
Hradecky has reassumed the executive creative director role at Berry-Brown, and said the shop has no current plans to find a replacement for Lane. Day-to-day broadcast production duties will either be handled by Beverly Segerlind, an on-staff producer, or on a freelance basis, according to Hradecky.
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