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The Texas Lottery Commission will negotiate contracts with DDB and The King Group, the winners of the review for the state’s estimated $35 million ad account.
Both Dallas shops are officially called “apparent successful proposers.” TLC representative Karen Kalergis said the timetable for negotiations or for new advertising to break is undetermined.
The state issued two separate requests for proposals in June to a total of 305 shops. TLC officials visited the three shops with the highest scores for each proposal request earlier this month and heard oral presentations, the client said.
For the general-market account, DDB contended with incumbent Fogarty Klein Monroe of Houston and Fellers in Austin, Texas.
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