DDB Gives Goths New Job Titles

CHICAGO In its first work for Capital One, DDB here presents the client’s marauding Visigoth characters looking for new work as a result of the financial company’s success.

Two television spots breaking next week show the characters, dressed in leather and armor, trying to accomplish a variety of tasks, such as stand-up comedy, horse-carriage driving and general office work, with comedic results. In one commercial, a frustrated Visigoth takes a mallet to a frustrating copy machine. In another spot, a job placement recruiter says he doesn’t think the characters are “management material.”

The spots conclude with the Visigoths—in their alternate employment guises—offering the McLean, Va., company’s well-known tagline, “What’s in your wallet?”

The concept and tagline was first introduced in 2000, by then-agency D’Arcy Masius Benton & Bowles in New York. The line was then picked up by the succeeding agency, Interpublic Group’s McCann-Erickson in New York.

The spots, which will air throughout the summer, are the first since DDB and its Omnicom Group sibling Element 79, both in Chicago, won the $170 million account without a review last December [Adweek Online, Dec. 15, 2004]. Spending on the new effort was not disclosed.