DDB France Pulls Religious VW Ads

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Catholics Receive Apology, Charitable Donation for ‘Hurt Feelings’
PARIS–A lawsuit brought by a group of French Catholics against DDB France and Volkswagen France has been dropped following the cancellation of a controversial ad campaign and an apology from the defendants.
The suit was filed over DDB’s posters for the VW Golf. One of the ads depicted a satirical version of Leonardo Da Vinci’s The Last Supper. The scene showed a contemporary, long-haired young man proclaiming to his table companions, “My friends, let us rejoice, because a new Golf is born.”




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