DDB Effort Urges Travelers to 'R.S.V.P. Westin'

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Seeking to heighten awareness and a repositioning to coincide with its new ranking by Business Travel News as No. 1 in the upscale category, Westin Hotels & Resorts is launching a print campaign on Sept. 5.

The estimated $15 million effort, the first from DDB Worldwide in New York since winning the account in 1999, will run in USA Today, The Wall Street Journal, The New York Times and other publications, with a direct-mail and online rollout through the year’s end.

“Campaigns do wear out,” said Westin vp of marketing Sue Brush, referring to the TV and print effort that ran from 1996-99, from DDB in Chicago.



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