By Glen Fest
DALLAS–No one is predicting the upcoming movie The Peacemaker will outgun The Lost World at the box office, but Mike Knaisch, president of DDB Interactive here, plans to make its Web site as much of a must-browse as the dinosaur epic’s own cyberspace digs.
DDB Interactive has been hired by DreamWorks SKG–the 2-year-old entertainment venture of Steven Spielberg, Jeffrey Katzenberg and David Geffen–to develop the official Internet site for its first film, a political action thriller starring George Clooney and Nicole Kidman, scheduled for a September release.
The site for The Peacemaker will be housed at the Pepsi World Internet address (www.pepsi.com), giving Pepsi exclusive content material and DreamWorks a major Internet stage to promote the film.
Other films with Pepsi World links include Anaconda, Nightwatch, Austin Powers and Brassed Off.
Knaisch said he believes it is the first time a movie’s promotional Internet site has been fully incorporated into a corporate World Wide Web venue like Pepsi’s. The deal was brokered through DDB Interactive’s connection with Omnicom-owned Left Bank Management, a Los Angeles-based firm representing entertainers and holding extensive contacts in the movie and gaming industry.
‘DreamWorks is interested in developing this relationship (with Pepsi and DDB) beyond this one movie,’ said Knaisch.
Details on the structure of the site, which launches Aug. 15, are being determined, but Knaisch hopes to measure it up against the interactive-heavy venue for The Lost World. The Pepsi World site already is carrying a trailer on the film.
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