Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Alltel has awarded creative duties on its $70 million account to DDB Chicago, the client confirmed.
The agency contended for the business against four other shops: incumbent The Martin Agency in Richmond, Va., Campbell-Ewald in Warren, Mich., Martin/Williams in Minneapolis and The Richards Group in Dallas.
Alltel executives heard presentations at its Little Rock, Ark., headquarters last week. The Rojek Cutcher Group of Cleveland handled the search.
The Martin Agency is expected to continue handling the company’s media planning and buying, which were not part of the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in