DDB Chicago Takes Alltel Creative Business

CHICAGO Alltel has awarded creative duties on its $70 million account to DDB Chicago, the client confirmed.

The agency contended for the business against four other shops: incumbent The Martin Agency in Richmond, Va., Campbell-Ewald in Warren, Mich., Martin/Williams in Minneapolis and The Richards Group in Dallas.

Alltel executives heard presentations at its Little Rock, Ark., headquarters last week. The Rojek Cutcher Group of Cleveland handled the search.

The Martin Agency is expected to continue handling the company’s media planning and buying, which were not part of the review.