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NEW YORK A new TV spot from DDB introduces Hershey’s S’mores candy bar by showing how much easier a bear’s life gets when the gooey treat is packaged.
The ad by the New York shop, which broke this week, first shows a bear chasing off a family roasting traditional s’mores, a combination of graham crackers, chocolate and roasted marshmallows that are usually eaten around campfires.
“Getting my paws on those delicious s’mores used to be a whole to-do,” the bear’s voiceover states.
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