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DDB is working on Cardinal Health’s first integrated brand campaign, pushing a message of innovation, integration and partnership, a client representative said.
Plans call for the business-to-business branding effort, which will include radio, print, direct and online advertising, to launch early next year and run through the end of June, said Lisa Kim, the Dublin, Ohio-based company’s vp of corporate communications.
DDB Chicago was awarded the business last week, following a review that included five other competitors, Kim said.
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