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DDB Chicago has reason to be glad that Tyson Foods was unable to back out of a deal to acquire IBP this summer.
Tyson has shifted media buying and planning duties for its estimated $20 million IBP business to DDB and its media arm, OMD, from Foote, Cone & Belding, a Tyson executive confirmed.
FCB Chicago continues to handle creative for IPB, launching a $20 million effort this summer behind its Thomas E. Wilson brand of fresh, frozen and cooked meats.
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