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SAN francisco—The unit created by DDB’s recent acquisition of a Washington, D.C., lobbying firm is immediately jumping into the contentious issue of welfare reform.
DDB Bass & Howes has been tapped by the Columbia University School of Public Health to help it provide Congress and other policymakers with data about the health-related consequences of laws that give states more latitude in dispensing funds to the needy.
As part of an initiative known as Doctors Speak Out on Welfare Reform, the shop plans to influence policy and funding and educate the public.
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