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DDB Needham breaks a $1 million corporate image campaign for Crunch Fitness this week that develops the character of the man in the bunny suit, as seen in TV spots from the client’s previous agency.
In the course of seven commercials, DDB’s first for the client, the bunny gets trounced at basketball, attacked on the street and ditched by a bar full of people. Through it all, he holds his whiskers high.
In one spot, the bunny talks about “Tiger,” but is actually referring to Kellogg’s Tony the Tiger, not golfer Tiger Woods.
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