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DCA’s global capa city and brand insight helped it beat out nine agencies to win creative and media duties on Business Week’s $10 million account last week.
The New York shop “focused on the prag matic and understood Business Week edi tori ally,” said Keith Fox, cli ent svp, marketing and business development. “Their focus was on Business Week’s insight and analysis, which are two aspects that make the magazine unique,” he said.
DCA, the U.S.
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