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Relatively Speaking, Fry/Hammond/Barr Wins Florida Destination
ATLANTA–The City of Daytona Beach, Fla., last week awarded its $2 million Convention and Visitor Bureau’s creative and media advertising account to Fry/Hammond/Barr of Orlando, Fla.
Just Partners in Richmond, Va., and six-year incumbent Doe-Anderson Advertising and Public Relations of Louisville, Ky., were also involved in the review.
According to Daytona Beach director of advertising Kay Galloway, after presentations last Wednesday, the Halifax Area Advertising Authority split 5-5 on whether to retain Doe-Anderson.





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