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BOSTON As many shops have contracted and specialized to survive, independent traditional agency Davis Advertising has gone against the grain, launching an office in Greenville, S.C.
Initially, the outpost will service longtime client Charter Communications, the telecom giant. Davis, based in Worcester, Mass., works for several divisions of the company, including its units in North and South Carolina, Georgia, Louisiana and Virginia.
The agency seeks to quickly cultivate new business in the region as well.
Donna Wyman, a local industry veteran for two decades, has come aboard as senior account executive.
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