Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES When the Davie Brown Entertainment agency launched 23 years ago, remembers Tom Meyer, president, a deal with longtime client Pepsi could be as simple as getting a brand label seen on a popular television show or in a movie.
If the brand could become part of a key scene — for example, the Davie Brown-arranged transmogrifying Pepsi can in the 1986 movie The Golden Child — so much the better. The next level was full-scale tie-ins, such as for Pepsi and George Lucas’s enterprises for Star Wars: Phantom Menace in 1999.
Fast-forward
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in