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Goodbye Rossi, hello Martini!
David&Goliath, the independent agency in Los Angeles, has been chosen by wine purveyor Martini (formerly known in the U.S. as Martini & Rossi) to help relaunch the brand domestically with ads slated to break by month’s end.
An online push and national TV campaign in the fall are on tap for the Bacardi brand, with ads targeting mainly young women. Supporting Martini Asti sparking wine is the main mission.
Spending was not disclosed, and this will mark Martini’s first big domestic effort in several years.
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