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Independent agency David&Goliath surprised quite a few in the industry this summer when it poached the Jack in the Box account from Secret Weapon, the shop launched more than two decades ago specifically to serve that West Coast burger chain.
Since then, the agency's growth has accelerated—and this week it restructured its creative department by naming its first three executive creative directors. Former group directors Ben Purcell and Steve Yee have been promoted from within while Bobby Pearce joins the shop after serving as ecd at IPG's dedicated Microsoft unit M:United.
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