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In anticipation of a product launch, davidandgoliath has changed the tagline for Kia Motors America.
“Darn good cars” replaces “It’s about time everyone had a well made car” in four new 30-second TV spots for Kia’s Optima, Sportage and Sephia. Two new models, as yet undisclosed, will be unveiled this summer.
The Sephia and Sportage ads bowed on national TV and in magazines across the country in January. The two new Optima spots broke late last week.
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