Dave & Buster’s Selects Fallon New York

DALLAS Dave & Buster’s has awarded its advertising account to Publicis Groupe’s Fallon in New York, the client said. The account is estimated to be worth $5-7 million.

Sources said the client was won over by Fallon following chemistry meetings and chose to select the agency at that point, rather than proceeding with presentations that would have included finalists Interpublic Group’s Austin Kelley Advertising in Atlanta and Maxxcom’s Crispin Porter + Bogusky in Venice, Calif., and Miami.

Pile and Co. in Boston handled the search for the Dallas client.

Sources linked the initiation of the review to Maria Miller’s arrival in May as the client’s senior vice president of marketing. She replaced Stuart Myers, who left the Dallas-based client shortly after Dave & Buster’s consolidated its account at One Square, the holding company that includes Square One and Southwest Media Group.

Southwest Media has done media planning and buying for the client, which operates 32 restaurant and entertainment complexes, since 1997. The group did not participate in the review.

“The selection of Fallon New York represents another critical step in the process of reshaping our strategic marketing direction,” client CEO Buster Corley said in a statement. “We are excited to welcome them as our partner and feel confident that they will make significant contributions to our continued success.”

This story updates a previously posted item.