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DALLAS Dave & Buster’s has awarded its advertising account to Publicis Groupe’s Fallon in New York, the client said. The account is estimated to be worth $5-7 million.
Sources said the client was won over by Fallon following chemistry meetings and chose to select the agency at that point, rather than proceeding with presentations that would have included finalists Interpublic Group’s Austin Kelley Advertising in Atlanta and Maxxcom’s Crispin Porter + Bogusky in Venice, Calif.,
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