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LOS ANGELES Online dating service eHarmony has tapped Philip Armstrong as its first chief marketing officer, the company said.
A former Ditech marketing executive, Armstrong said eHarmony would preserve the integrity of the brand by continuing to tap into the “power of testimonials that work so well they can’t be faked.”
Armstrong said his arrival would not signal agency changes. The Pasadena, Calif.-based company uses independent direct-response specialist Donat/Wald in Santa Monica, Calif., for television and radio ads; Omnicom Group’s Tribal DDB in Venice, Calif.,
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