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It’s no surprise that travelers depend on the Internet to research and plan vacations. According to data from Google, online query activity peaks in July, when searches for domestic travel-related terms spike. Travelers tend to start their searches with generic terms before narrowing them to brand names; in the case of hotel queries, for example, searches for hotels by name peak a full two months after generic searches do. When it comes to planning a vacation, Americans are more likely to consider the beach than any other kind of destination.
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