Data Drives This Digital Sales and Marketing Company in Dallas

Sq1 mines statistics to recommend the right spending mix for clients


Specs
Who Judge Graham (l.), president; Ernie Capobianco, CEO
What Digital sales and marketing company
Where Dallas offices

There are still some uncharted waters in the digital space, and digital sales and marketing company Sq1 wants to plunder them. “More than one client has told us, ‘You guys are like pirates stealing business away from these big shops,’” said CEO Ernie Capobianco. “We’ve embraced that completely with pirate icons and pirate flags on our desks.” The Dallas-based firm (also in Houston and Portland, Ore.), which was relaunched from its traditional agency roots after Capobianco bought it in 2009, sifts through statistics to predict optimal ad spend. Forrester Research determined its formulas led to a 323 percent ROI. With success like that, brands including Michaels, Jiffy Lube, Dr Pepper, the Portland Trailblazers and Shell are hopping aboard Sq1’s data-driven quest.