DaSilva Advances at PJA

Independent tech-focused shop PJA Advertising + Marketing has promoted Aaron DaSilva to executive creative director, reporting to shop president Mike O’Toole. In this new role, DaSilva will lead the creative staffs in PJA’s Cambridge, Mass., and San Francisco offices on clients including Yahoo, Chase Sapphire, Novell, Trend Micro, EMC, and Infor. DaSilva joined PJA in 2004 as associate creative director, and was promoted to vp, cd in 2006.