DART Will Select New Agency Partner From 5 Contenders

Marketing officials with Dallas Area Rapid Transit (DART) have heard presentations from five agencies for their $1.5 million advertising account and will recommend a new shop at the Oct. 27 DART board meeting.
Robin Stringfellow, manager of communications for DART, would not disclose finalists selected from a list of 14 bidders previously released by the transit authority.
Not among the contenders is Dallas incumbent Valentine Radford (formerly Knape), which declined to defend after DART officials put the account into play. The review was called despite two renewal years left on Valentine Radford’s contract.
DART is restructuring its agency relationship in order to internalize some creative duties and deal directly with subcontractors. –Glen Fest