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Darling Agency in New York has been chosen by Best Cheese Corp. as the first lead shop on the Mt. Kisco, N.Y.-based client’s estimated $1 million ad account following a review.
Initial work will break next month, targeting fans of fine foods. Darling will use a mix of online advertising, radio and social-media outreach.
The client markets 20 cheese brands, including Coach Farm, Farm Gouda and Parrano.
Best Cheese brought aboard a dedicated agency owing to the explosion in home cooking’s popularity, according to Steve Margarites, client president.
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