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NEW YORK — Interpublic Group is hiring Mark Wilmot to run its estimated $300 million Burger King account, sources said.
Wilmot is currently an evp, management director at D’Arcy Masius Benton & Bowles in New York where he runs the Norelco account. He began running Burger King’s regional field marketing account at D’Arcy early this year, but the agency lost the business in the summer to Deutsch/LA.
D’Arcy was acquired by Publicis Groupe SA in a merger in September and that company said it would dismantle the agency by year’s end.
Wilmot
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