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NEW YORK — After a review, Grand Marnier has awarded the bulk of its European regional business to D’Arcy Masius Benton & Bowles. Billings were undisclosed.
D’Arcy, a newcomer to the roster, will handle the brand in Holland, the U.K., Germany, Switzerland, Greece, Italy and Belgium. Image Force, which also competed for the assignment in those countries, retains the business in France. Other contenders were the U.K. incumbent Leagas Delaney, McCann-Erickson, which was the incumbent in Greece, and Euro/RSCG, which had the account in Holland.
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