Candidate With a ‘Global Perspective’ Wanted to Replace Horton
DETROIT–D’Arcy Masius Benton & Bowles is in the final stages of a “major global search” to find a chief creative officer for its $582 million Troy, Mich., office, whose largest client is General Motors.
Patrick Sherwood, president of D’Arcy’s Troy and Los Angeles offices, said he has interviewed candidates from three continents and hopes to choose one by the end of the month. The post had been vacated by Gary Horton, who was also deputy managing director.
The new chief creative will supervise a staff of about 60 and report to Sherwood, although he said the person will be his “partner,” especially with regard to increased new-business efforts.
With the shop’s GM business expanding, the new hire must have a “global perspective,” Sherwood said.
Horton, 58, came to the suburban Detroit office in March 1995 as a creative partner for the Catera Brand Partnership, the stand-alone organization the agency and GM’s Cadillac division created to launch the Catera. He originally planned to stay six months, which stretched into a year. Then he was offered the top creative spot.
Previously, Horton was the top creative officer at D’Arcy’s now-shuttered Chicago office. Now, after four and a half years in Detroit, with his wife still in Chicago, Horton has returned to the Windy City to start his own company.
The venture, called Reading and Writing, offers scripts and voiceovers. A longtime pro with the latter, Horton was the voice of the Catera duck in that model’s debut spots. With the new company, he has already completed a voiceover for a Kellogg’s Eggo ad.
Horton is also collaborating with former Leo Burnett colleagues who have formed a creative boutique in Chicago called Lower Wacker.
D’Arcy in Troy is national agency for GM’s Cadillac and Pontiac brands. Creative group directors are Jonathan Parkinson on Cadillac; Mark Zapico and George Katsarelas on Pontiac; and Will Perry for Group D’Arcy, which handles nonautomotive clients. K