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A TV commercial due to break nationally during the March 26 Academy Awards aims to position General Motors’ BuyPower program as a practical clicks-and-mortar alternative to third-party Internet car buying services.
The 30-second spot from D’Arcy Masius Benton & Bowles, Los Angeles, uses time-lapse images of a Chevy Tahoe sport utility vehicle against the New York skyline. A voiceover says the exact vehicle can be found at a GM dealer in Floral Park, N.Y., or at www.gmbuypower.com,
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