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Danone Groupe awarded its North American media business to Carat as part of a global agency review the company launched in April.
In the U.S., where Danone sells yogurt like Dannon and Stonyfield and waters like Evian, the French marketer spent more than $80 million in measured media last year, according to Kantar Media.
The Dentsu agency prevailed in the review that included competitors like incumbent Havas Media and a team from WPP’s GroupM. Carat declined comment, referring calls to Danone, which confirmed the selection.
Last month, Danone selected a team of agencies from WPP Group's GroupM (which pitched under the name "OneDanone") to handle the company’s European business in categories spanning dairy, water, medical nutrition and infant nutrition.
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