Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Four shops are competing in Groupe Danone’s U.S. media planning and buying review, including the incumbent, WPP Group’s MediaCom, according to sources.
Omnicom Group’s PHD, Aegis Group’s Carat and Havas’ MPG are also in the hunt, per sources.
The Paris-based yogurt maker spent $75 million in domestic measured media last year, according to TNS Media Intelligence.
The client confirmed the review last month, but would not disclose the contending shops [Adweek Online, May 19]. “It’s a closed review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in