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CHICAGO Foote, Cone & Belding here won creative duties for Dannon bottled water after a shootout with Wieden & Kennedy, sources said.
Spending on the brand is estimated at $5-10 million, sources said.
Coca-Cola last year took over distribution and marketing of Group Danone’s bottled water portfolio, which includes Dannon, in a joint venture agreement.
Interpublic Group’s FCB last year won creative duties for Diet Coke’s $40 million business.
Agency executives could not immediately be reached, nor could officials with Coca-Cola in Atlanta.
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