Dannon Bottled Water Picks FCB

CHICAGO Foote, Cone & Belding here won creative duties for Dannon bottled water after a shootout with Wieden & Kennedy, sources said.

Spending on the brand is estimated at $5-10 million, sources said.

Coca-Cola last year took over distribution and marketing of Group Danone’s bottled water portfolio, which includes Dannon, in a joint venture agreement.

Interpublic Group’s FCB last year won creative duties for Diet Coke’s $40 million business.

Agency executives could not immediately be reached, nor could officials with Coca-Cola in Atlanta.