'Daniel' Tempts Few Sponsors

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK NBC aired just 23 commercials spanning 12.5 minutes during last Friday’s two-hour premiere of its controversial new series Book of Daniel.

That’s just over six minutes of ads per hour, or about half the usual load of commercials for network prime time, according to network and agency sources.

The program, about a priest who’s addicted to prescription drugs and his dysfunctional family that includes an alcoholic wife, gay son and a brother who embezzles church funds, has drawn criticism from conservative Christians.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in