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Fahlgren Crafts Manufacturer’s First Corporate Ads In 20 Years
CHICAGO–A lot has happened at Dana Corp. since its last corporate advertising campaign in 1979, and now the 94-year-old company is speaking up for itself again.
A series of single and two-page spread ads begins appearing this week in Business Week, Forbes and Fortune, positioning the vehicle parts manufacturer as a home to professionals looking to make better things and make things better for customers. The tagline is: “People finding a better way.”
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