Dallas Shops Fall Short in Lennox Review

DALLAS Lennox International has awarded a $2 million portion of its advertising account to Power Creative, the consultant confirmed.

The Louisville, Ky., agency competed in the finals against The Loomis Agency and Calise and Sedei, both in Dallas, according to Pete Bogda, president of the Achenbaum Bogda Associates, the Dallas-based consultancy that handled the review.

The Richardson, Texas-based manufacturer of climate control devices is consolidating the creative and media duties of six units: Heatcraft Refrigeration Products, Hearth Products, Lennox Industries Commercial Business Unit, Armstrong Air Conditioning, Excel Comfort Systems and Advanced Distributor Products.

Power Creative had previously handled work for Lennox Industries. Bogda said the client consolidated its advertising as a way to “raise the bar” across its advertising.

The client spent $12 million on advertising last year, according to Nielsen Monitor-Plus. Omnicom’s GSD&M in Austin, Texas, handles corporate work for the client. Strategic America in Des Moines, Iowa, is another roster shop.