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The Dallas Morning News said Wednesday it is combining its advertising inserts with Valassis’ RedPlum Direct Mail Package in a single shared offering that will reach 1.5 million households weekly in the Dallas-Fort Worth area.
Beginning in August, the RedPlum package will be delivered to more than 485,000 home-delivery customers of the Morning News and its siblings the quick-read daily Briefing and Spanish-language Al Dia. Other targeted households will receive the RedPlum package in the mail.
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