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DALLAS The Loomis Agency has launched a fall promotion for Dairy Queen that will award a Lone Star Edition Ram 1500 series Dodge truck to one winner, the agency said.
The Dallas shop’s “Peel Away Giveaway” will begin this week and run exclusively in Texas through Dec. 31. Supported by aggressive media spending in 20 markets, the on-cup tear-off promotion will award 1.5 million food prizes, with one person winning the truck.
“We’re spending a little more than $1 million on a schedule that includes TV, radio and [run-of-press] newspaper,” said Leslie Czarnecky, Loomis management supervisor.
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