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American Dairy Queen’s new head of marketing, Barry Westrum, is conducting an agency review to replace Grey in New York, the brand’s lead creative shop of 15 years. The WPP Group agency chose not to defend the business.
In 2011, the chain spent $87.9 million in measured media, according to Nielsen. That amount does not include Internet or b-to-b advertising.
Westrum said a new agency would be in place by early 2013 and will have responsibility for television creative in the U.S.
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