Daily Double: Westbrook Charges Ahead With Fallon

Bill Westbrook last week set about filling a tough double order at Fallon McElligott: succeeding Pat Burnham as creative director, he takes the reins of one of the most closely watched creative departments; as president, he’ll lead the $175 million agency’s new-business charge.
He’s confident he can pull it off, and boost Fallon into a national powerhouse. But a lot is riding on his success.
After failing to advance to the final round in the Audi of America pitch and weathering several months without participation in a major national review, new business is a must for Fallon and one of the key reasons he was hired.
‘This is a different kind of assignment for me,’ Westbrook said.