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A male sprinter breaking from the starting blocks in ruby red pumps is one of several provocative images used in a new campaign to draw gay visitors to Sydney, Australia, in November for the Gay Games.
The Australian Tourist Commission is set to launch an ad campaign from Dailey & Associates, West Hollywood, Calif., that appears to be one of the most far-reaching efforts in recent memory aimed specifically at the gay community.
The multimedia campaign, set to break the last week of April, marks the first time the 30-year-old government-sponsored ATC has specifically targeted gay tourists, said Bob Monfrini, the client’s director of marketing.
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